If you’ve been involved with internet marketing for any length of time, you’ve probably heard of ClickFunnels by now.
For a long time I would see their stuff, and I have to admit I was curious. I was even a little skeptical. Then I tried their service and I was blown away.
If you’re looking to build a funnel quickly, which can be used to test ideas or make money from your own products/services, ClickFunnels is for you.
What is Clickfunnels?
ClickFunnels is an online platform with a lot of cool features that are all geared towards generating leads and increasing conversions. Check it out here.
It accomplishes this by creating a funnel. Which is when a user will enter their information, and go through a series of pages to buy something. When done right, sales funnels are highly effective. This is where Clickfunnels comes in, to ensure you do it correctly.
Here is a brief overview of Clickfunnels:
It’s like a landing page and sales page designer in one; offering a slew of different templates. Clickfunnels doesn’t just come with page templates. It has complete funnel templates that you can choose from.That’s the cool part. These funnel templates have proven to be extremely effective, and offer high conversions. Clickfunnels makes it simple to just install one and go.
Another thing I like about ClickFunnels is that it handles all the billing inside the system.It’s as easy as linking a Stripe account, and you can sale straight through your sales pages.
There is no coding experience necessary. This has all been handled for you. You just tweak and edit to get it just right and you’re good to go. Best Affiliate Programs On Clickbank
How it Works
Step 1: Pick which sales funnel that you plan to use
First you have to pick the type of sales funnel that is scientifically pre-designed to sell your type of product. ClickFunnels lets you choose from a list of industries like retail, ecommerce, B2B, consulting, networking marketing, professional services, and more.
You also have the ability to choose what type of funnel that you would like to use. Some funnels can generate leads, while others can sell a product. So if you’re a consultant who wants to generate leads, all you have to do is select “consultant” for your industry and “generate leads” for your type of funnel. It’s that easy.
Clickfunnels has been created for the following specific groups….
- Coaches and/or Consultants
- Public Speakers
- Service Based Businesses
- Supplement Company owners
- Local businesses (like dentists, insurance salespeople, lawyers, chiropractors, and more)
- Retail and ECom businesses
So whether you’re a solopreneur or you own large businesses, Clickfunnels provides you with all that you need to market your products to your leads, and make sales.
Step 2: Choose your preferred page designs.
After you pick your funnel, you then pick whichever page style that you like.
You don’t have to have any design or coding skills, you literally just pick and choose.The designs are great. Professionals would most likely charge thousands of dollars for them.
STEP 3: Modify the page
This is where you add your personal details, such as your name, the information etc. This is the step where you customize the funnel to the way you want it. Some examples of customizing would be adding an image, a headline, a list, and so on.
After customizing, simply make the funnel live, and you’re finished.
Here are some of the more popular funnels, just to give you a few ideas.
Free Plus Shipping Book Funnel
This particular funnel gives away books, only asking for shipping cost. The way this can be done, is by offering more products and upsells inside the funnel, that a certain percentage will purchase. And even if someone doesn’t buy anything else from the funnel, you’ve still got an extra email address on your list. Best Affiliate Programs On Clickbank
Russell Brunson has several book offer funnels:
Client Generation Funnel for Coaches/Consultants
The purpose of this funnel is to get someone on a strategy call. During this process, you want to land them as a new client for your coaching or consultation business.
There are 4 steps to this type of funnel:
Offer great value up front at no cost. An example would be an E-Book or Free video.
Have enough value in your book, or training for people to actually get results. Offering results in advance establishes trust.
Provide an application to make sure that the lead is a good fit for your business.
Set up the strategy call with the potential client.
Setting up a funnel makes this whole process so much simpler.
Fish Bowl Funnel
I like this funnel because it is a no fluff straight to the point type of funnel. It’s one of the funnels that offers something for free and then uses a discount offer or deal to convert that lead into a customer almost immediately.
I personally use this one, as it can build a list of buyers fast. Best Affiliate Programs On Clickbank
Most Important Elements of a Landing Page
After asking several questions to experts on the important elements of a landing page, this is a list of answers I received:
One well known expert suggested that the most important elements would be:
Provide social proof
Selling benefits, not features
Have a call to action button
Try to get someone’s email address, by offering them something up front. Much like the fish bowl funnel.
Provide them up front comfort by letting them know that you will not send them spam, nor sell their email
Another very successful entrepreneur stated that he often seen 2 things missing…
The first thing is, to remove any links to info sites, social sites etc. So that the call to action button is the users only option.
The second thing is, to try and gain some trust from the start. How? By adding some social proof onto your landing pages. Including a testimonial quote or logos from other clients will show your landing page visitors that you’re a credible company.
The 3rd expert stated that you want to give so much value for free, that users are drawn to want to save your stuff, or perhaps print it out.
He also emphasized that you want your offer to appeal to a sense of urgency. I can’t help but agree. If your problem is urgent, this will bring on higher conversion rates.
Another professional told me that the core principle of a good sales funnel is that you want to remove friction and increase value to keep users moving down the funnel.I have great news concerning this; Clickfunnels is excellent of doing exactly that.
Another important thing to note, is that you want to break your funnel up into small steps, and not just look at it as a whole.
A lot of people tend to over-optimize the top of the funnel and worry about the total number of leads instead of maximizing the middle and end of the funnel. Clickfunnels has a fix to this issue. They offer order bumps and upsells, as well as following up with your leads in a sequence of emails. Best Affiliate Programs On Clickbank
Which Funnels Make the Most Money?
There really isn’t a real answer to this question. Whichever funnel earns you the most money, is the funnel that’s working. If your funnel provides an amazing offer while maximizing your customer value, all while making your business a profit, then it’s safe to say that your funnel is working.
I am not saying that the first funnel that you create will earn you success. Being realistic, it’s probably not going to. Remember the saying practice makes perfect? This is a shining example of such. Work is involved. Some people work for months or even years before they get the success they deserve. However, it’s well worth the effort.
Though this may sound odd, the fact the Clickfunnels can show you almost instant failure, is what makes it so great. What I am saying is that you can create and launch your funnels fast and test them. Then make changes much faster than building everything from the ground up. It is a big jump start in other words.
If you have limited resources, your main focus needs to be speed; which is something Clickfunnels can certainly help with. As soon as you pay for Clickfunnels, you can start testing ideas. You are going to need to create some really good content, that is helpful and answers questions. Then use your outreach to get it in front of people. You can do this by posting on social media, or blogging etc. Whatever way helps get leads into the top of your funnel.
What is the Cost of Clickfunnels?
As of this writing, ClickFunnels offers two plans, the basic account and the enterprise account, also known as the Etison Suite. The basic account is $97 per month and the enterprise account is $297 per month. If you are just getting started, and you want to create less than 20 funnels, the $97 plan is fine. Most likely you will not need the Etison suite unless you are a large company. The chart below illustrates the differences between the two plans…
Do Autoresponders Integrate with Clickfunnels?
Absolutely. This was one of the questions I first had myself when considering Clickfunnels. I use Drip and wanted to make sure that they would work together. Fortunately, they do! ClickFunnels currently integrates with the following services:
- Active Campaign
- Constant Contact
- Drip (yay!)
- HTML Form
- Mad Mimi
If you do not know for sure rather your service is supported, simply reach out to Clickfunnels support.
I also want to note that ClickFunnels DOES integrate with PayPal and Stripe, which is pretty important if you’re looking to get paid.There are many other ways to get paid other than these two, and Clickfunnels integrates with most of them without issue. Best Affiliate Programs On Clickbank
Need Another Reason to Consider Clickfunnels?
For every funnel that you create, Clickfunnels will donate $1 to World Teacher Aid, to educate children in Kenya. This company really has done awesome things for many, many people.
After your 14 day free trial, if you decide to sign up for Clickfunnels:
Simply send me your email, and the address in which you would like the book to be mailed to.
If you would like to consider giving Clickfunnels a test run, you can grab your 14 day trial below.